5 Types of LinkedIn Posts Every Founder Should Be Creating Weekly

Let’s cut the crap. You’re a founder. You’re building a product, talking to users, and trying to keep the lights on. The last thing you want to do is become a “LinkedIn influencer.” You see people posting selfies from conferences and writing cringey, paragraph-long stories about grabbing coffee, and you think, “that’s not for me.”

You’re right. That’s not for you.

But ignoring LinkedIn entirely is a critical, unforced error for an early-stage B2B founder. You need to stop thinking of it as a social network and start seeing it for what it is: the single most powerful, high-leverage, and capital-efficient distribution channel for your B2B SaaS.

Your buyers, your future hires, your future investors—they are all scrolling this platform daily. Your personal profile is your beachhead. It’s the top of your funnel. Building in public on LinkedIn isn’t a vanity exercise; it’s a strategic imperative. It’s how you build a flywheel of attention, trust, and inbound interest before you can afford a massive sales team or a multi-million dollar ad budget.

This isn’t about becoming a different person. It’s about strategically documenting your journey as a founder. Here are the five types of posts you should be creating every single week to do it right.

Why Your Personal Profile is Your Unfair Advantage

Before we dive into the “what,” let’s lock in the “why.” Your company’s brand page is fine. It’s a corporate entity. It’s sterile. People don’t connect with logos; they connect with people.

As a founder, you are the story. Your conviction, your insights, your struggles—that’s the signal that cuts through the noise. When you post, you’re not just building your personal brand; you’re building an audience that is predisposed to trust and buy from your company.

Think about it:

• Trust Transfer: When people trust you, they are exponentially more likely to trust your product.

• Recruiting Magnet: Top talent wants to work with compelling leaders on interesting problems. Your posts are a public signal to the best engineers, marketers, and salespeople.

• Sales Funnel: Your content warms up leads. By the time they reach out for a demo, they already know you, understand your perspective, and believe in your mission. The sales cycle shrinks dramatically.

Your goal isn’t to go viral. Your goal is to consistently reach the right few hundred or few thousand people. Now, let’s build the system.

1. The Build-in-Public Log

This is your bread and butter. As a technical or product-focused founder, this is the most natural content you can create. It’s about showing your work. You’re already doing the work; you just need to document it.

Why it Works

It’s authentic, transparent, and creates a narrative that people can follow. It attracts other builders, potential customers who appreciate the craft, and gives you a constant stream of content without having to invent anything new. It’s the ultimate proof of work.

How to Create It

• Share Metrics: Post a simple chart of a key metric (e.g., weekly active users, sign-ups, API calls) and share what you learned from the week’s movement. Be honest about dips and what you’re doing to fix them.

• Screenshot a Feature: Take a screenshot or a short screen recording of a new feature you’re working on. Explain the user problem it solves and why you made certain design decisions.

• Talk About Tech Stack: Write about a recent technical challenge. Did you migrate a database? Choose a new framework? Refactor a critical service? Explain your thought process. This is catnip for potential engineering hires.

• Figma to Reality: Show a design file from Figma next to the final, implemented feature. This tells a powerful story of execution.

Example (for a founder of a dev-tool SaaS)

Just shipped a small but mighty update to our logging agent.

We noticed in our own usage that filtering by

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request_id

was a common pattern, but it required a full text search, which was slow on high-volume services.

We spent this week adding it as an indexed field. Now, you can jump straight to all logs for a specific trace in milliseconds.

Old way:

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filter: "text:xyz-123-abc-789"

(Could take 2-3 seconds) New way:

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request_id:xyz-123-abc-789

(Sub-50ms)

It's a small change, but it's these little quality-of-life improvements that remove friction and make a developer's day better.

What’s one small product tweak you’ve made that had an outsized impact?

(Attached: A short screen recording showing the speed difference)

2. The Contrarian Take

This is where you establish thought leadership. The goal here isn't to be a troll or to argue for the sake of it. The goal is to challenge a commonly held belief in your industry and defend your unique perspective with logic and evidence. This filters your audience and attracts people who think like you.

Why it Works

It stops the scroll. The LinkedIn feed is a sea of sameness. A post that starts with “Unpopular opinion:” or “Everyone thinks X, but the truth is Y” immediately grabs attention. It positions you as a leader, not a follower, and shows you think from first principles.

How to Create It

• Identify an Industry Dogma: What’s a piece of advice everyone repeats but you disagree with? “Move fast and break things”? “The customer is always right”? “You need a sales team to get your first 100 customers”?

• State Your Counter-Argument Clearly: Start the post with your bold claim.

• Back It Up: Use your experience, data, or a logical framework to explain why you believe this. This is the crucial part. Without a strong defense, it’s just a hot take.

• Relate It to Your Philosophy: Connect this belief back to how you’re building your company or product.

Example (for a founder of a project management SaaS)

Hot take: Daily standups are a waste of time for most async teams.

I know, it’s a sacred agile ritual. But hear me out.

The original goal was to unblock people. But it’s morphed into a status reporting theater that breaks deep work for a 15-minute meeting where 80% of it isn’t relevant to you.

We killed them 6 months ago. Here's what we do instead:

1. Async Check-ins: Everyone posts their priorities for the day and any blockers in a dedicated Slack channel when they start their day.

2. Continuous Block-Clearing: Blockers are flagged immediately in the relevant project channel, not batched for a meeting the next day.

3. Weekly Demo/Sync: We have one 30-minute meeting a week to demo work, discuss strategy, and connect as humans.

The result? More focus time, faster problem solving, and less performative work. We're building our product to reflect this philosophy—prioritizing focus over friction.

Does your team still do daily standups? I'm curious to hear other points of view.

3. The “How-To” Mini-Guide

This is pure value creation. You are teaching your audience something useful, for free. The key is to make it tactical, actionable, and easy to consume within the LinkedIn feed. This establishes your expertise and generosity, making your content highly shareable.

Why it Works

It solves a problem for your reader right now. They don’t have to click a link or sign up for anything to get value. This builds immense goodwill and positions you as a go-to expert in your domain. People will save these posts and share them with their teams.

How to Create It

• Pick a Specific Problem: Don’t try to teach everything. Focus on one small, specific problem your target user faces. (e.g., “How to write a cold email that gets a response,” not “How to do sales.”)

• Use a List Format: Numbered lists or bullet points make the content skimmable and easy to follow.

• Be Prescriptive: Tell them exactly what to do. Use command verbs. “Do this,” “Use this template,” “Avoid this mistake.”

• Add a Visual: A simple flowchart, checklist, or carousel post (a multi-image post that acts like a slideshow) can make your guide 10x more effective.

Example (for a founder of a sales automation SaaS)

My 3-step framework for writing cold emails that actually get replies:

Most cold emails are terrible. They're all about the sender. Here’s how to flip the script and make it about the recipient.

1. The Relevant Observation (The “Why You”)

Don't start with "My name is...". Start with something you observed about them or their company. This proves it’s not a mass blast. Bad: “I see you’re the VP of Sales at Acme Corp.” Good: “Just saw on your podcast that you’re focused on reducing ramp time for new AEs.”

2. The Problem & Implication (The “So What”)

Connect your observation to a problem they likely have. What's the pain associated with it? Good: “Scaling that playbook across a growing team without the right tools often leads to inconsistent messaging and longer sales cycles.”

3. The Low-Friction CTA (The “Easy Yes”)

Don't ask for a 30-minute demo. Ask for a conversation about them, not you. Make it a no-brainer. Bad: “Do you have 30 minutes to see a demo of our platform?” Good: “Curious how you’re thinking about solving this in Q3? Happy to share a few tactics we've seen work for other sales leaders.”

That’s it. Observation -> Problem -> Easy CTA. Give it a try and let me know how it works.

4. The Personal Story or Lesson Learned

This is how you build a human connection. People are wired for stories. Sharing a personal struggle, a past failure, or a moment of insight makes you relatable and builds trust on a deeper level than any product update ever could.

Why it Works

It shows vulnerability and humility, which are magnetic leadership qualities. It separates you from the faceless corporate crowd and reminds people that behind the company, there’s a human being on a mission. These are often the posts that get the most engagement and build the strongest community.

How to Create It

• Find a Core Memory: Think about a pivotal moment in your career. The time you got fired. The first time you landed a huge customer. A time you made a massive mistake.

• Structure the Narrative: Use a simple story arc: Situation (what was happening), Complication (what went wrong or changed), Resolution (what happened in the end), and Lesson (what you learned).

• Connect it to a Business Principle: The story should have a point. Tie the personal lesson back to how you operate today or a piece of advice for other founders.

Example (for any founder)

The first startup I joined laid off 50% of the company 6 months after I started. I was one of them.

I remember getting the email at 9 PM on a Sunday night. “Mandatory All-Hands, 8 AM.” We all knew what was coming.

The CEO read a script. It was cold, corporate, and devoid of any humanity. I walked out of that room feeling like a line item on a spreadsheet.

I promised myself that if I ever had to do layoffs, I would do it differently. I would do it with respect.

Last year, we had to part ways with two amazing people. It was one of the hardest days of my career.

But we didn’t send a late-night email.

I had a 1-on-1 video call with each of them. I explained the business context transparently. I took responsibility. I cried with them. We gave them a generous severance, 6 months of healthcare, and made personal introductions to our networks.

The lesson I learned from that first layoff wasn’t about business; it was about dignity.

How you treat people on their way out says more about your character than how you treat them on their way in. It's a non-negotiable part of company culture.

5. The Customer/User Spotlight

This is your most powerful form of social proof. It’s one thing for you to say your product is great. It’s another thing entirely for a happy customer to say it. Spotlighting your users achieves multiple goals at once: it validates your product, celebrates your customers, and shows prospects what’s possible.

Why it Works

It shifts the focus from you to the people you serve. It’s authentic marketing that feels like a community celebration. It makes your customers the heroes of the story, which deepens their loyalty and turns them into evangelists.

How to Create It

• Find a Win: Look for users who have achieved a great outcome with your product. Did they save time? Increase revenue? Ship a feature faster?

• Get a Quote: Reach out and ask for a quick quote about their experience. Make it easy for them. You can even draft one for them to approve.

• Tell Their Story: Frame the post around them. Tag them and their company. Explain the “before and after.” What was their situation before your product, and what result did they achieve after implementing it?

Example (for a founder of a data analytics SaaS)

I am absolutely blown away by what the team at ForecastFlow is doing.

I was talking to their Head of Growth, Jane Doe, last week.

She mentioned that their weekly business review used to be a 5-hour manual scramble. Her team would pull data from 4 different sources into Google Sheets just to get a basic picture of the funnel.

They started using our platform 2 months ago.

Last week, Jane told me their weekly review prep now takes 15 minutes. Everything is in one dashboard, automatically refreshed.

Her quote: "AgentWeb didn't just save us time, it changed the quality of our conversations. We're no longer arguing about whose spreadsheet is right. We're debating strategy based on real-time, trusted data."

This is why we're building this. Helping smart people like Jane and the ForecastFlow team stop fighting with data and start using it.

Thank you for trusting us, Jane! We’re excited to see what you do next.

Putting It All Together: Your Weekly Cadence

Five types of posts. Five workdays in a week. The system is simple:

• Monday: Build-in-Public Log (Start the week showing progress)

• Tuesday: Contrarian Take (Spark a conversation)

• Wednesday: “How-To” Mini-Guide (Provide mid-week value)

• Thursday: Customer Spotlight (Share social proof)

• Friday: Personal Story (End the week with connection)

This is a template, not a straitjacket. Mix and match. The key is consistency. Spending 20-30 minutes each morning writing one of these posts is one of the highest-leverage activities you can do as a founder.

Look, I get it. This sounds like a lot of work on top of building a product and talking to users. If you have the capital but not the time, this is where a done-for-you service becomes a founder's best friend. Many founders we work with simply want an expert team to handle their entire marketing presence, which is exactly what we built at AgentWeb. It turns marketing from a chore into a predictable growth engine. The calculus is simple: what is your time worth? You can compare the cost of spending 5-10 hours a week on this yourself versus reinvesting that time into product or sales. You can see how we think about the ROI on our pricing page. For founders who want to stay hands-on but need the right tooling to streamline the process, a self-service platform like our AgentWeb Build can give you the leverage you need without the full-service cost.

Stop waiting for permission. Stop waiting for a marketing hire. Your journey is your marketing. Start sharing it.

Ready to put your marketing on autopilot? Book a call with Harsha to walk through your current marketing workflow and see how AgentWeb can help you scale.