How We Used an AI SWOT Analysis to Reposition Our Product Before Launch

One of the hardest parts of launching a product isn't the code or the design, it's figuring out the messaging. Personally, I’ve been there many times with various product launches over my startup career.

At AgentWeb, we started out thinking we were building a back-office automation tool. Something lightweight. Something helpful. But something was off. The more we talked to early users, the more we realized the way we were framing our product wasn’t just unclear, it was limiting.

So, we turned to our own product for help.

How We Used Our Research Agent to Audit Ourselves

AgentWeb includes a research agent designed for competitive analysis and positioning. Out of curiosity, and honestly, a bit of desperation, we gave it a prompt:

"Analyze AgentWeb’s market positioning and suggest messaging guidance based on a competitive SWOT."

After some tweaking of that initial prompt, here’s what we got back, in minutes:

• A clear snapshot of our current positioning

• A list of competitors in our orbit (not necessarily direct, but relevant)

• A breakdown of our strengths, weaknesses, opportunities, and threats

• Messaging frameworks and go-to-market ideas based on the above

Truly, I can say It helped us see what we were ignoring, and help me see how best to position ourselves going forward.

The Truth: Back-Office Automation Wasn’t Big Enough

Calling ourselves an “automation tool for back-office ops” made AgentWeb sound like a sidekick, not a solution. And honestly, it was an extremely boring way to describe the product that we’ve built!

But here’s what the SWOT agent surfaced:

• Strengths: Prebuilt marketing agents, campaign templates, human-in-the-loop collaboration

• Weaknesses: Low awareness, limited reviews

• Opportunities: Reframe as a full-stack AI marketing agency built for speed and outcomes

• Threats: Established platforms that could copy our features, and outspend us in reach

That hit hard. But it also made things clearer.

We weren’t building an assistant. We were building a team. It also helped us expand our horizons a bit. Only a very small niche of marketing freelancers and agencies need back office automations, but I truly believe anyone can find a use for a marketing agency in the cloud.

The Messaging Shift That Followed

That one analysis pushed us to rethink everything from homepage copy to pricing. Here’s what changed:

• We rewrote our narrative: from "ops automation" to "AI-powered marketing agency"

• We elevated campaign templates to the front — less tool, more strategy-in-a-box

• We clarified our value to founders and marketers running lean teams

• We dropped the vague stuff and focused on outcomes

And most importantly, we finally felt confident in our story.

If you’re getting ready to launch, or wondering how your product’s positioned, we highly recommend running this for yourself.

Want This Kind of Insight for Your Own Product?

If you’re:

• Not sure how to position yourself in a noisy market

• Wondering if your messaging is too narrow (or too fluffy)

• Building something great but not sure how to explain it
  

…you should try this. The same AI-powered SWOT analysis agent we used, it’s live now and free to use for two weeks: Book time with Matt