Breaking through the noise in digital health

Cora needed to reach therapists and clinic administrators but faced three hurdles:

• A lean $300/month ad budget.
• Early Meta campaigns were under-optimizing.
• Landing pages weren’t converting traffic into demos.
• “Book a Demo” was too big of an ask for cold prospects.

Lean budget, smart targeting

We started with UGC-style content to build credibility. Then we pulled 1,000 high-intent leads from Apollo, filtered by role and title, and relaunched Meta campaigns.

The strategy worked:

• CTR peaked at 13.19% in August.
• Even with CPMs at $97.53, we held CPC at $0.74.
• Over 435 qualified clicks were delivered to Cora’s site in just one month.

“AgentWeb drove real traffic from Cora’s most qualified leads, proving demand even
with a lean budget.”

Results at a glance:

Expanding beyond demos

Together, we identified that “Book a Demo” was too heavy a lift for first-touch visitors.The new plan:

• Lighter entry points and community-building campaigns.
• Landing page redesign to improve conversion.
• Testing campaigns for Cora's consumer-facing product asa second growth channel.

You can explore the app here: coraconnect.ai/cora#download.

"AgentWeb and the team at AgentWeb has been phenomenal. You are customer focused, you take time and appreciate the need that small organizations and startups like us have, and you are able to pivot and modify your approach to be able to make us successful"-- Jay Agarwal, Co-Founder, Cora