Haven AI is a Y Combinator-backed startup replacing property management staff with AI agents. Their co-founders had already built and sold a SaaS company. Their product was live across tens of thousands of residential properties. They had real demand. What they did not have was a growth partner who could think. Their previous agency, a solo overseas contractor, was running ads but lacked the strategic infrastructure to scale them efficiently. When AgentWeb took over, we rebuilt the entire paid infrastructure, uncovered a critical funnel leak losing 70%+ of ad-generated leads, and fixed it within a week. The result: 417+ demo requests, a 7.08% CTR on the top campaign, cost per lead as low as $13.19, and an estimated $330K+ in annual pipeline generated from paid alone.
Haven AI builds autonomous AI agents that handle day-to-day property management operations: maintenance coordination, tenant communication, leasing workflows, and more. The pitch is aggressive. Manage hundreds of rental units without hiring a single W-2 employee.
Haven is not a hypothesis. It is a Y Combinator-backed company recognized among the Top 50 AI startups in Real Estate. The co-founders previously built and sold a vertical SaaS company in under two years.
What wasn't working
Haven came to AgentWeb with paid campaigns already in market — but without the strategic infrastructure to scale them efficiently. Their previous agency, a solo contractor based overseas, could complete tasks but could not think strategically.
Broken tracking and no conversion infrastructure. The Meta pixel setup was incomplete. Conversion events were misconfigured or missing entirely. There was no server-side tracking.
A niche audience with no obvious playbook. Property managers are not a clean Facebook interest. Reaching them required constructing audiences from proxies like Buildium users, leasing agents, and maintenance-focused managers.
No strategic guidance at a critical growth stage. As Juan put it, the previous relationship felt like managing a freelancer rather than working with a growth team.
A massive funnel leak no one knew existed. Haven's website was losing the majority of ad-driven leads between click and demo booking.
How AgentWeb fixed it
When we took over the account, we did not swap in new creative and increase spend. We rebuilt the system.
Phase 1 — Takeover and Infrastructure Rebuild (Sept–Oct 2025)
We audited everything the previous agency had set up and started over where it mattered. Proper Meta pixel tracking. Conversion events. Server-side tracking via the Conversions API. Campaign architecture restructured from the ground up.
We built dedicated landing pages on learn.usehaven.ai and created audience segments targeting Buildium users, property managers, leasing agents, and maintenance coordinators. Each segment received its own creative and positioning.
Phase 2 — Creative Expansion and Scaling (Nov 2025–Jan 2026)
As performance data came in, we expanded from a single campaign to four distinct ad sets, each aligned to a specific ICP.
Creative testing included urgency-driven ads ("It's 3 AM. Who's handling that maintenance call?"), cost comparison ads, product dashboard visuals, and aspirational lifestyle creative. As campaign performance proved out, Haven confidently scaled budget across multiple ad sets.
Phase 3 — The Lead Leakage Discovery (Feb 2026)
This is where the engagement changed.
During a full-funnel conversion analysis, we identified a major failure point. Roughly 70% of qualified ad clicks never resulted in a booked demo. The issues were structural. Leads were not consistently captured. Follow-ups were not automated. The booking flow introduced unnecessary friction through duplicated qualification steps.
This was the problem the previous agency never found because they never looked past the ad platform.
We did not just report it. Within a week, we rebuilt the post-click experience. A new landing page at start.usehaven.ai with integrated Cal.com scheduling, required fields to improve lead quality, and a direct path from ad click to booked demo.
Phase 4 — Full-Funnel Activation (Feb 2026–Present)
With the leak fixed, we shifted to compounding leverage.
Retargeting with social proof for warm audiences. Exclusion audiences to protect top-of-funnel efficiency. Laying the foundation for LinkedIn ads and a content marketing layer.
The engagement evolved from "fix what the last agency broke" to "build what is next."
By the numbers
- 7.08% CTR on the top campaign — nearly 8x the ~0.9% industry average
- $0.44 CPC on the best-performing ad set
- $13–15 cost per lead on the highest-volume campaign
- 417+ total demo requests generated across all campaigns
- 240 leads in January 2026 alone
- 70%+ lead leakage identified and resolved
The ads are working. The funnel is fixed. Now the focus is compounding. Expanding into new channels, testing additional creative formats, and building a full-funnel content strategy.
