Work the Right Pipeline, Not a Spray List.
Emma builds enriched lead lists from your ICP, surfaces the highest-priority accounts, and identifies the pain points that make outreach land — so your team spends its time on prospects that actually fit.
The problem
Lead research is slow, manual, and easy to skip.
Good outbound starts with good lists — built to your ICP, enriched, and prioritized. Done by hand it’s hours per week your marketers don’t have, so it gets rushed or skipped, and outreach goes to a generic list that doesn’t convert.
Point tools help with pieces of this, but someone still has to define the ICP, run the search, enrich, prioritize, and hand off — every cycle.
What Emma does
What Emma runs on lead research
ICP-driven list building
Lead lists built from your ICP definitions — not a generic export you have to clean up.
Enrichment
Contacts enriched with the data your team needs to qualify and personalize.
Priority scoring
High-fit accounts surfaced first, so effort goes where it converts.
Pain-point signal
The angles and pain points that make outreach land, pulled into the list.
FAQ
Common questions
Where do the leads come from?
Emma builds and enriches lists against your ICP and feeds them into the CRM. During the AI Eval we’ll walk through the sources and how it fits your motion.
Does this replace our SDR?
No — it makes them sharper. Emma does the research and prioritization so your team spends its time on the conversations that matter, not list-building.
How does it connect to outreach?
Lists flow into the CRM and into Emma’s outbound sequences, closing the loop from research to engagement to pipeline.
See the pipeline your ICP is actually hiding.
Run a free AI Marketing Eval — Emma maps how lead research and outbound connect for your team.