Run Paid Social Like a Funded Team.
Emma builds, launches, and iterates your Meta and LinkedIn campaigns — creative, copy, targeting, and reporting — within the strategy your team approves, at AI speed and without the agency revision-cycle bottleneck.
The problem
Paid social eats your one marketer alive.
Running paid social properly means a constant cycle of new creative, copy variants, audience tests, and performance reads. For a team with one or two marketers, that either doesn’t happen at the cadence it needs to — or it crowds out everything else.
Hiring a specialist is $120K+. An agency is $3K–$10K/month with revision cycles that slow iteration to a crawl. Neither fits a lean, funded team that wants to keep control.
What Emma does
What Emma runs on paid
Ad creative & copy
On-brand creative and copy variants generated against your guidelines and ICP — at the volume testing actually requires.
Audience & targeting
Audience builds and targeting aligned to your ICP definitions, set up within Meta and LinkedIn.
Continuous iteration
Emma tests, reads performance, and adjusts continuously — no waiting on a brief or a revision round.
Performance reporting
Spend, CPL, and conversion signal surfaced in one place so your team decides what to scale.
FAQ
Common questions
Does Emma spend my ad budget without approval?
No. Your team approves campaigns and creative before anything goes live. Emma builds and surfaces the work; you control what ships and what spends.
How is this different from an ads agency?
No revision queue, no account-manager bottleneck, and a fraction of the retainer. Your team keeps strategy and approval in-house while Emma handles the execution load.
Which platforms?
Meta Ads and LinkedIn (organic and ads) natively, with conversion and performance data pulled back for reporting.
See what your paid social is leaving on the table.
Run a free AI Marketing Eval — Emma reviews your current paid setup and shows the highest-leverage gaps.